The SARA'... style has over 20 years of experience offering the most fashion forward trends and has risen to be the leading maternity label in 32 countries worldwide. The collections are characterized by the stand out versatility of all proposed fashion that represents the right solution for every occasion.
In the SARA'... maternity boutiques the expectant mother will be able to find an assortment of over 220 models within the competitively priced brands SARA'... and Menonove. Styles ranging from evening wear to jeans, to bathing suites are among the various fashion categories.
Since 1992 SARA'... has been present in the market with a very competitive "formula franchising" supplying the interested sales proposals with a consistently high margin and calm working environment.
Agreeing to franchise with SARA'... means to keep with the companies permanent strategy of product innovation and organization, including a continuous betterment of product characteristics and optimization of client/customer services. Currently there are 10 points of sales that are distributing in diverse regions of Italy and are still in the course of operation to slowly expand into open and vacant cities.
The one and only case in which the company has a firm place for an effective new opening is when all the parameters of financial reference have slowly and accurately indicated a positive economic relationship for the company and the franchisee.
Our "know how" for the ones who choose to be partners with SARA'...
The distinctive characteristic of the company is our 20 years of experience in the maternity and accessories market and the desire to transfer this "know how" to the entrepreneur's who will become our partners.
Franchising SARA'... represents the opportunity to invest in the only activity with growing turnaround for a very particular audience with the research of stimulus and products for this high fashion content for this moment of ones' life.
The strengths of this project is:
•Utilize a brand that for years has been well known by the moms in the 32 countries
•Only exclusive network in Italy for maternity clothing
•Store presence for both SARA'... and Menonove offering diverse styles, price ranges and sizes to provide for every demand of the expectant woman.
•Images of coordinating stores
•Continuous and constant harmony in terms of formation, modernization and consulting
•Utilization of a consolidated sales, marketing and communication strategy
•Active assortment of services including Internet use
The characteristics requested for opening a franchising store are:
Location: - A city with at least 100,000 inhabitants
Area: - Centrally commercial position, with good walking traffic, but with a competitive property cost.
Size: – No less than 30 mg and not more than a small department store
Furniture, computer and software cost: – from 12.000 € depending on shop surface and country
Employees: – One sales employee, plus the support for all major holidays as needed
Experience in the market sector: – Not necessary
Duration of contract: – 3 years, with an automatically renewable contract
Path to enter: – The minimum foreseen contribution for planning a training course and start-up costs
Royalties: - None
Public contribution: - None
Exclusive zoning: – Yes
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